What we do —
and why it's different.
Cross Roots offers end-to-end collaboration design. From strategy to talent selection to execution. One partner. No gaps. No confusion.
Service 01
Brand & Talent Partnerships
The right face is only the beginning.
We design partnerships between brands and talent that go deeper than a campaign. We start with your values, your audience, your ambition. Then we identify talent whose story, reach, and credibility actually align — not just on paper, but in reality. The result: collaborations that feel authentic, perform well, and build long-term equity.
What's Included
- →Strategic talent matching
- →Deal structuring & negotiation
- →Collaboration concept development
- →Campaign integration support
Service 02
Talent Positioning & Representation
Not every opportunity is the right one.
For talent, we act as a strategic filter. We help Turkish-rooted celebrities and creators define their brand collaboration strategy — and connect them only with opportunities that elevate, not expose. Short-term cash grabs destroy long-term credibility. We protect against that.
What's Included
- →Brand partnership strategy
- →Inbound opportunity evaluation
- →Market positioning for European expansion
- →Long-term collaboration planning
Service 03
Cultural Consultancy
Speak the market before you enter it.
Entering the Turkish-European cultural space? We help brands and platforms navigate with precision. From casting guidance to messaging review to event strategy — we make sure you land right. Not just present. Relevant.
What's Included
- →Market & audience insight
- →Campaign cultural review
- →Talent & creator landscape mapping
- →Event & activation consultancy
No black boxes. No middlemen.
We work lean, direct, and fast.
One point of contact. Clear timelines. Full transparency on talent dynamics, deal structures, and strategic rationale.
Whether you're launching a single campaign or building an ongoing ambassador program — we scale with you.