Where culture meets commerce.
Where roots go global.
Cross Roots is the agency for brands and talent who exist between worlds. Turkey and Europe. Local credibility and global ambition.We don't just connect them — we translate them.
We were born in the in-between.
Between languages. Between markets. Between expectations.
That space — the one most agencies don't understand — is exactly where culture gets made. And where the most interesting work happens.
Cross Roots Agency exists for the brands looking for meaning, and the talent looking for the right stage. We bring them together — strategically, creatively, and with intention.
Not matchmaking. Partnership design.
We don't place faces in campaigns. We build collaborations that actually make sense.
Brand Partnerships
We connect brands to talent that fits — culturally, strategically, emotionally. Not just reach. Resonance.
Talent Positioning
We help celebrities and creators define what they stand for — and connect them only with work that builds, not dilutes.
Cultural Strategy
We translate between markets. Not just language — context, timing, meaning.
The faces we stand behind.
A curated network of Turkish-rooted talent making noise across Europe and beyond. Artists, actors, creators, athletes — with real cultural weight.
