Born between
borders.
Cross Roots Agency was built to bridge the gap between Turkish creative talent and the European brand landscape — with strategy, taste, and cultural fluency.
Our Story
We grew up in the in-between.
Between Turkey and Europe. Between cultures that don't always understand each other. Between brands looking for authenticity and talent looking for the right opportunities.
That tension — the one most people see as a problem — is where we found our edge.
We understand Turkey's star ecosystem. We speak Europe's brand language. We know that real influence isn't rented — it's built.
We are not a talent agency.
We are not an influencer marketing company.
We are not a campaign factory.
We are a strategic partner for collaborations that actually matter.
What We Believe
Culture is strategy.
Not decoration. Not a box to check. The brands that win are the ones that understand where culture is moving — and move with it.
Talent is a partner, not a channel.
We don't rent faces. We build relationships between brands and talent that create value on both sides.
Roots are an advantage.
Knowing where you come from gives you clarity, credibility, and a story worth telling. We work with people who understand that.
Why Brands Work With Us
We know both markets from the inside — no translation errors, no cultural blind spots
We don't just find talent — we find the right talent for your values, audience, and ambition
We build collaboration models, not one-off placements
We stay involved from first conversation to final execution